SEARCH ENGINE OPTIMIZATION

There are several aspects in considerations in SEO but one of the most important areas of focus is On-Page SEO. Also termed on-site SEO, on-page SEO involves optimizing internal elements of your website pages to make them more search engine friendly. On-page SEO helps search engines understand your website better, to gauge if your content would be relevant to people seeking for information about anything online using a set of keywords.

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Off-page optimization is a necessary aspect to get your sites ranked because this is the only way Google or any other search engine for that matter gets an authority signal that your content is valuable to the readers.

More exposure is what you want, since more exposure improves the chances of getting more visitors and more customers. By using off-page SEO to increase your page ranking, which helps to increase your SERP rankings, you’ll end up increasing the exposure of your website, thereby drawing even more traffic to your website.

Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.