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Jeremy Levy

RESUME

OR

Digital Marketer | SEO & SEM

Montreal, Quebec

438-389-9910

Creative, passionate, analytical and entrepreneurial, I've worked on many exciting projects in digital marketing and possess 12 years experience in SEO/SEM, PPC, social media, email marketing, web development, graphic design, analytics, general project management and photography. My industries of focus have been highly competitive online markets such as, automotive, fashion and financial businesses. I have a passion for the online marketing industry and a desire to partner with a leading company to innovatively expand their online presence. I am seeking a fulfilling and rewarding relationship with a company that I can grow with long term, both professionally and personally. 

About Me

I’m a firm believer that there’s a better way to do marketing. Growing up in the age of traditional marketing, being exposed to shows like Mad Men, I always felt that there’s was always an element of smoke and mirrors when it came to how impactful your marketing dollar really was.

 

I believe in a more cost-effective, more valuable, and less invasive way of marketing. When done properly customers can be earned rather than bought.

 

My mission is to provide people with concrete, transparent and accountable services. Search engine marketing is the least understood form of marketing, yet it’s the most impactful. I see this as an opportunity to educate and simplify online marketing strategies.

 

I love sharing my years of insights and implementing these successful campaigns which in turn promotes growth with my clients and their companies.

Search

Engine

Marketing

Over 12 Years of following trends and search engine marketing best practices

Pay-Per-Click

Advertising

Managed $100K monthly PPC budgets and increased sales by over 100%

web design

Designed and consulted over 50+ user friendly and high converting websites

Influencer

marketing

Created and managed content for several influencer marketing campaigns

Work Experience

Digital Marketing Consultant & Photographer

Engine.Marketing

Consulting clients in order to grow their brands awareness online and executed a wide array of SEM and SEO strategies to help achieve an increase in traffic and conversions.

  • Consulting and leveraging my digital marketing skills for clients.

  • Building brand awareness via Search Engine Marketing techniques

  • Designing websites with a heavy SEO focus and a user-friendly approach to drive conversions

  • Developing and executing pay-per-click campaigns

  • Reporting on website analytics (Traffic, Leads, and Conversions)

  • Developing content marketing initiatives on website and social media

  • Developing and customizing budgeted media packages tailored for clients specific needs

  • Developing and rolling out creative strategies for photoshoot campaigns 

2008-2020

Digital Marketing Manager

Cardinal of Canada​

Responsible for developing, implementing and executing strategic marketing plans in order to attract new potential customers and retain existing ones.

  • Managing and coordinating marketing and creative staff

  • Managing and executing seasonal photoshoots

  • Redesigning and managing US and Canadian websites

  • Executing search engine marketing strategies

  • Grew sales via SEM strategies (Grew online sales in 2016 from $20k to $600k in 2017)

  • Managing Pay-Per-Click advertising campaigns via Google Adwords and social media)

  • Creating seasonal sales campaigns (Black Friday campaign attributed to a 60% sales growth)

  • Reporting on online traffic, sales funnel, customer acquisition models, and user experience

2017-2018

Digital Sales Consultant

EDealer.ca

Working for the Director of Sales as a Marketing Strategist Consultant for dealerships across BC. I work as a consultant to help redesign or create new websites to achieve higher website visibility and conversions for clients. I specialized in local SEO and helped websites get prominently positioned search engine rankings locally. I also reported on conversions, funnelling success metrics, and visitor traffic to maintain a healthy cost per acquisition for each client.

  • Consulting marketing managers in order to help them achieve their sales goals

  • Developing, reviewing and optimizing dealerships websites to help strengthen their funnel and create more leads

  • Reporting and optimizing on Pay-Per-Click campaigns

  • Analyzing competitor websites and strategizing on building a better user experience tailored towards conversions

  • Helped optimizing dealerships inventory online for higher clickthroughs which in turned created a higher turnover of inventory

  • Investigating new opportunities for system enhancements or additional services

  • Tracking sales processes and providing on-going reporting to sales leadership

2014-2016

Digital Marketing Specialist

Auto West Group: Auto West BMWAuto West InfinitiMINI RichmondPerformance One

Managed 5 brands: Auto West BMW, Auto West Infiniti, Auto West Group, and Performance One. Main objectives were implementing a strong online presence for the Auto West Group websites while managing ,tracking and reporting on several different lead sources.

  • Managing our AWG website portfolio and oversee the project management of all websites.

  • Developing online marketing strategies including but not limited to: email communications, pay-per-click management, social media strategies for Auto West Group

  • Effectively managing and spending the online digital marketing budget of $100k/month

  • Strategy development and campaign management of all SEM, SEO, and Display advertising.

  • Providing active online reputation management on review sites such as Google Reviews, Yelp, DealerRater.com, blogs, forums, etc. in addition to Facebook and Twitter.

  • Implementing social media architecture (Facebook & Twitter contests, videos, iPad displays and other engaging content) for AWG's collection of stores.

  • Researching and implementing on ways to increase traffic, engagement, and search engine optimization.

  • Running and presenting website and social media analytic reports on a monthly and ad-hoc basis.

  • Strategy development and monthly campaign management of all direct email communication to our database for each store within our brand portfolio.

  • Ensuring online pre-owned inventory web content is actively updated and accurate, including photography and video of each vehicle.

  • Contributing towards promotional activities specifically linked to AWG's web presence, such as contests, tours, and photo shoots.

  • Assisting with monthly online new vehicle, pre-owned and aftersales tactical campaign executions.

  • Designing online and display ads and undertaking a variety of graphic design and desktop publishing projects to support campaigns.

  • Assisting with the maintenance of all AWG CRM and database systems to ensure optimal database functionality.

***Created a PR strategy to help facilitate Auto West BMW to be awarded as the most eco-friendly and sustainable dealership in the world:

*Developed and produced video show casing all of the dealerships eco-features --> See Video

*Implemented interactive mobile displays throughout dealership showcasing eco-features --> See Playlist

*Created website to showcase eco-friendly features --> See Website

2012-2013

SEO Specialist

BlueHatMarketing.ca

Consulting and working on a portfolio of 100+ clients. Focus was to have all clients rank on first page for their designated keywords and cities.

 

  • Auditing and reporting on On-Page SEO Factors

  • Analyzing Google Analytics and Adwords Campaigns

  • Competitive keyword analysis and suggestions

  • Managing 50+ Google Places accounts

  • Managing SEO Outsourcing

2011-2009

Product Manager

Future Electronics

Responsible for increasing sales and margins of various electronic components, while remaining informed of the latest market trends and product offerings in order to assist inventory profiling.

  • Book business at the appropriate margin, whilst optimizing profitability and maximizing revenue, based upon comprehensive knowledge of the markets, suppliers, products, strategies and customers.

  • Driving sales and developing product awareness within marketplace, increasing the awareness of the product within the sales organization.

  • Supporting marketing and sales teams with data analysis using trends, comparison highlighting and communicating key insights.

2008-2006

Inside Sales Representative

Future Electronics

Generating and qualifying new sales opportunities. Working as part of an integrated sales team and focused on identifying opportunities to sell electronic components.

 

  • Developing new and emerging account base through cold calling, networking and contacts.

  • Receiving feed back from customers on prices and market trends so I could report back to marketing

2005-2006

New and Used Car Sales Representative

Cite Nissan and Mitsubishi

Guiding and accompanying my customers through the process of buying or leasing a new or used Nissan and Mitsubishi vehicle.

 

  • Selling new and pre-owned vehicles. Updating 3rd party inventory listings. Built and maintained dealership website.

  • Achieved national award for top 10 sales people in Canada for Mitsubishi (2003)

2003-2004

Assistant Sales Manager

Rogers AT&T (Cantel)

Overseeing the sales staff and developing and implementing strategies to improve phone and cellular plan sales. 

 

 

  • Supporting and cultivating the sales of telecommunication devices at the corporate level. Implementing network and inventory software for our remote kiosk located in the Eaton Center.

  • Reporting on sales and budget. Instilling company values and developed the business through gaining a solid understanding of local competition.

2001-2003

Influencer Marketing Experience

  • Co-created StreetScout.Me street style fashion blog

  • Photographed uniquely and fashionable dressed strangers for content

  • Created and shot several influencer marketing campaigns for:

    • Nordstrom​

    • Herschel

    • Elle Shoes

    • City of Vancouver

    • Vancouver Fashion Week

Volunteer Experience

  • Mt. Sinai Hospital Car Rally - Personally raised over $100k and managed a campaign that raised over $2 million over 5 years.

  • 250+ hour at The Salvation Army food kitchen

  • 100 hours at Juvenile Diabetes Research Foundation Canada

  • 80 hours at Mada Community Center

Education

John Molson School Of Business - Concordia University                     2000 — 2003

Marketing Communications

Stanstead College                                                                    1991 — 1996

High School

 
 

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